Caroline Todd

Learn about Caroline, a communications professional

Design Samples

Preserving the Legacy: Multi-Channel Re-Engagement Campaign

In 2022, I co-produced a special public affairs episode of Heart of the Matter profiling Bob Kendrick and the Negro Leagues Baseball Museum (NLBM), which ultimately won a Mid-America Regional Emmy Award. This speculative campaign was designed to transition that broadcast achievement into a sustainable marketing tool. By using the documentary as a central hook, the campaign aims to re-energize the museum’s digital subscribers, converting passive video viewers into active visitors, donors, and educational partners.

Watch the award-winning Heart of the Matter feature on the Negro Leagues Baseball Museum and see why this history matters more than ever.

Hi [first name],

When we set out to film our special feature on the Negro Leagues Baseball Museum, we knew we weren’t just telling sports stories. We were capturing a defining chapter of American resilience and civil rights.

That passion went into every frame, and we are incredibly proud that this Heart of the Matter episode was recently honored with a Mid-America Regional Emmy Award.

While the trophy is a wonderful milestone, our true goal remains unchanged: keeping this vital narrative alive.

“Here, through the lens of baseball, we’re able to teach”
— Bob Kendrick, President

The Negro Leagues Baseball Museum is more than a tourist destination. 

It is a cultural anchor and an educational powerhouse right here in Kansas City.

The stories kept alive within the museum walls don’t just look back at the adversity players faced; they look forward, teaching us about social progress, community triumph, and the courage it takes to break barriers. 

Whether you are a lifelong baseball fan, an educator looking to inspire the next generation, or someone who cares deeply about our city’s history, this story belongs to all of us.

Watch the Emmy-Winning Feature Here

After you watch the feature, we invite you to come experience the history in person. 

Bring your family, organize a school group, or explore how your organization can partner with us to keep this incredible legacy moving forward.

Plan Your Visit & Explore Partnerships

Thank you for being part of the lineup,

The Negro Leagues Baseball Museum Team

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STRATEGY NOTE

Multi-Segment Copywriting (B2C & B2B Integration): Rather than sending separate emails to different contact lists, this campaign strategically blends B2C (business-to-consumer) emotional storytelling with a distinct B2B (business-to-business) corporate push. The narrative seamlessly hooks everyday baseball fans and families through the passion of local history, while explicitly pivoting mid-email to address high-value professional stakeholders—specifically educators looking for field trips and corporate sponsors seeking community impact partnerships.

Clean Slate Missouri: Public Advocacy Social Media Campaign

Empower Missouri’s Clean Slate campaign focuses on implementing an automated expungement process for individuals with eligible records. This speculative three-part Instagram carousel was created as a “Legislative Recap” to celebrate the bill being officially signed into Missouri law. The campaign translates dense legal policy into clean, digestible visual assets that build community awareness around systemic barriers to jobs, housing, and socioeconomic stability.

STRATEGY NOTE

Policy-to-Public Translation (Educational Copywriting): Advocacy communications require distilling complex statutory language into immediate, relatable human impact. The copy avoids intimidating legal jargon, choosing instead to clearly define “What is Clean Slate?”. Social media users consume information rapidly. To capture and hold attention, the carousel uses a structured narrative arc across three slides: the hook, the education, and the activation.